Second Pair Sales Strategies

A little girl holding her hands up to her glasses.

Patients expect to get glasses, but are not always aware of the need for second pairs. Not every pair of glasses fits the needs and lifestyle of each patient. It is important to educate and inform them what their options are and the advantages of having multiple pairs of glasses. Today we will look at strategies to help boost second pair sales in the office.

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Sports Safety Frames

A group of young girls playing soccer on the field.

Sports are extremely popular among children and adults. While they are a lot of fun, they do put players at risk of eye injuries, which many can be prevented. Basketball is the #1 sport for eye injuries, and other high risk sports are water sports, baseball/softball, and racquet sports. More athletes are wearing proper eye protection, and this is reducing the amount of sports related eye injuries.

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Eyezen Kids 

A green background with the words " zezen, kickin ' it."

As kids are preparing to go back to school, we are offering some NEW great options for them! This week we will look at the new Eyezen Kids lenses, which are designed for children 6 to 12 years old.

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All about Hard Coatings

A machine that is making glasses of liquid.

Hard Coating is a scratch resistant coating applied to the lens that adds durability, longevity, and visual quality. This coating is necessary for some materials, and many lens blanks come with a hard coating on them already. An example is poly-carbonate lenses, which come with a coating on both sides as they are very easy to scratch. When surfacing the backside coating has to be removed, so we apply a new hard coating to the backside of the lens before completing an order. We apply a backside hard coating on every lens material from poly-carbonate to a 1.74. There are two options that we use in the lab, Spin Coating and Dip Coating

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